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SEO or Search Engine Optimization is a method that helps your website to be found by search engines. It is a known fact that search engines list and rank web pages, local listings and videos depending on the relevance of the search query. Hence SEO concentrates in producing quality and relevant web page content with keyword and image optimization.
Off Page
Off page SEO concentrates more on popularizing the links so that high PR or Page Ranking is achieved. Even though off page SEO sounds simple and easy, in reality it is a very complex and difficult thing to achieve. Some of the popular methods adopted for achieving high page ranking include forum marketing, article marketing, featuring advertisements on Craigslist and so on.