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SEO or Search Engine Optimization is a method that helps your website to be found by search engines. It is a known fact that search engines list and rank web pages, local listings and videos depending on the relevance of the search query. Hence SEO concentrates in producing quality and relevant web page content with keyword and image optimization.
Social Media Optimization
Social media sites are a big hit that it has resulted in focusing all people's attention on Social Media Optimization. You can easily spread PR in the favor of your site via online social mediums and online communities. But you need to be very tactical when dealing with social mediums as blatant advertising can lead to penalizing of your website.